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“Quite simply the best commercial ever made”

– Only the Danish could get away with something like this, says Michael Arrington from techcrunch.com and calls the new commercial from the Danish bordershop Fleggaard “Quite simply the best commercial ever made”.

– I think it would be just as good without the exposed breasts, though, says Michael Arrington. Do you agree?

Later on, Fleggard made a commercial for women: For The Girls

Behind the scenes

Take a look behind the camera:

Behind the campaign

If you are interested in the story behind the commercial and want to know wtat effect, the campaign had, check out this video:

What is Fleggaard?

Fleggaard Retail is a modern supermarket chain and the largest within the Danish/Scandinavian cross border trade.

Fleggaard Retail was founded in 1989. Today, the chain consists of eight border supermarkets, all located with easy access from Denmark.

On average, Fleggaard supermarkets are 900 square meters in size offering a wide assortment from the expected cross border range to fresh meat, wine and a variety of non-food products.

The range consists mainly of well-known and often Danish brands.

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