In 1913 Carl Jacobsen founder of New Carlsberg, donated the statue of The Little Mermaid to the city of Copenhagen. Since then she has seen 104 years of history unfolding, world wars, cold war, sailors, travelers and many mores. She has been loved and broken, but she still stays, little by name and size, immense in her reputation.
As part of a collaboration with Carlsberg to celebrate their 170 year anniversary Drive Studios produced a series of short-form stories that demonstrates the impact of Carlsberg’s inventions over the last 170 years. One of these stories is about The Little Mermaid which was a gift from Carl Jacobsen, founder of New Carlsberg, to the city of Copenhagen in 1913. Since then, she has seen 104 years of history evolving in front of her – including three very significant wars. Although loved, she has been sabotaged throughout the years and, even though she is little in name and in stature, her huge reputation remains.