For years the Danes have had a tolerant and causal attitude towards just about everything. From sex … to drinking their beloved beer – even to casual speeding. There is a positive trend that seven out of ten motorists are still pushing the limit. But now the Danes seem to have become less tolerant of speeding motorists, and the’ve come up with a rather innovative solution: Make way for the Speed Control Bikini Bandits – a specially trained team of enthusiastic young women not afraid to do whatever it takes so that motorists pay more attention to the speed limits.
Heidi Svendsen, head bandit says, “Sure what we do is extreme but I know from my heart what we are doing is working. People are slowing down. People are noticing.
It’s a fantastic idea. It’s really kind of obvious. Why didn’t they think of this sooner? A turban wearing taxi driver is asked, “What do you think about the Bikini Bandits?” “The Bikini Bandits? Denmark has redeemed itself!”, he says. But the plan wasn’t entirely foolproof, says Sweeney. Brent Koch Hansen, Traffic Police, says, “In the beginning the Bikini Girls worked great. But let’s say it wasn’t entirely thought through.” One could argue that traffic in Copenhagen and much of Denmark has come to a total standstill, thus pushing the tolerance level of many Danes. A woman says to the camera, “I don’t like them and I know a lot of others that feel the same.”
Heidi responds, “I couldn’t care less what anybody said. If people are slowing down we’ve done our jobs and since we’re the world’s best we will continue to do our jobs.”
What is this?
Well, let’s just say “Sex sells”. This is actually a 2006 campaign from the Danish Road Safety Council that went viral.