Danish sexshop Lust proudly sponsored Copenhagen Pride 2016. To celebrate their growing LGBT clientel and drum up traffic to their online sexshop they launched the world’s naughiest countdown.
– We had to limit the team behind the camera to the camera guy, director, a creative and the talent’s assistant. It takes a good assistant to do helicopter swings for one hour and fifteen minutes, says the Creative Director to the Danish Magazine Markedsføring.
See the clock at www.lustforpride.com