Are you pushing the sausage?
New Danish campaign video about the drinking culture in Denmark.
“The campaign revolves around a young man named Mads and his battle against the peer pressure from his friends. However to show the absurdity of how Danish youth often pressure each other into consuming more alcohol and tackle how normalised this kind of behaviour has become, we have replaced all alcohol in the scenes with red sausages.”
Watch the campaign video above and the case stydy in this video:
Commercial for Trygfonden and The Danish Cancer Society.